Shawn White smart business man or sellout?

I think that it may be that he is smart lets face it he cant ride forever. the only problem I see is Target it would have been nice to keep in the Board shops. The big picture is that good may come in the form of gaining more kids into the sports that Shawn loves. It Brings the sports or the hope of those sport where it has never been before on the worldstage of Target this means big sales and incresed ridership good news all around. here are other artical on this topic from about.com snowboarding

Here are coments to the post in about.com snowboarding the links is above and the comments are below

(1) Katherine says:
It tells you something about snowboarding culture that this is considered selling out when a basketball player would see it as business as usual. It’s nice to think that not everything is for sale. What a great sport!

July 31, 2008 at 1:57 pm(2) Kallie says:
Shaun White has been blessed with athletic ability to spare, and hair that’s brighter than any celebrity’s this side of Ronald McDonald.

He’s a marketer’s dream, and I think he should cash in while he can. He won’t be able to compete forever. Someday, he’ll just be a name on a Nintendo game…

August 6, 2008 at 10:36 pm(3) Mike D. says:
It’s funny on one side of the page Shaun White is getting blasted and on the other side there ia a link to his merch at Target.It’s hard to tell who the sellouts really are.

This last comment is correct next to this post is an ad for Shawn White and Target.

Back Country Snow Boarding In Colorado

This up coming year is going to be Epic we will be doing more Traveling,more Events,videos we are so excited to be working with Chill.org a group of Pro Snowboarders from Colorado and an Artist who is doing amazing things, to show the world in art what Chill.org and his art is all about. The riders include Mike Farnum and some of his boys like maybe Teddy Karlinkski and Chad Oliver. The Artist is a good Friend of mine who is a great artist with a kind heart.

So back to the Back country RV trip Ya. About one month ago Mike Farnum pro rider who I had the pleasure of meeting at the Burton Us Open at Stratton Mountain where our Snowboarding School blog held Press credentials. he called me and asked if We would like to travel in an RV for a week riding and shooting film in the back country. It perfect timing i will be attending NY Film Academy. So stay tuned and you can do all this to just work hard and if you like films and videos and want to make them better NY film academy is for you. Check out this other post on Bloggers School about them