I think that it may be that he is smart lets face it he cant ride forever. the only problem I see is Target it would have been nice to keep in the Board shops. The big picture is that good may come in the form of gaining more kids into the sports that Shawn loves. It Brings the sports or the hope of those sport where it has never been before on the worldstage of Target this means big sales and incresed ridership good news all around. here are other artical on this topic from about.com snowboarding
Here are coments to the post in about.com snowboarding the links is above and the comments are below
(1) Katherine says:
It tells you something about snowboarding culture that this is considered selling out when a basketball player would see it as business as usual. It’s nice to think that not everything is for sale. What a great sport!
July 31, 2008 at 1:57 pm(2) Kallie says:
Shaun White has been blessed with athletic ability to spare, and hair that’s brighter than any celebrity’s this side of Ronald McDonald.
He’s a marketer’s dream, and I think he should cash in while he can. He won’t be able to compete forever. Someday, he’ll just be a name on a Nintendo game…
August 6, 2008 at 10:36 pm(3) Mike D. says:
It’s funny on one side of the page Shaun White is getting blasted and on the other side there ia a link to his merch at Target.It’s hard to tell who the sellouts really are.
This last comment is correct next to this post is an ad for Shawn White and Target.
Wednesday, August 20, 2008
Shawn White smart business man or sellout?
Posted by John A Ciampa at 12:52 PM
Labels: about.com snowboarding, incresed ridership, shawn white, shawn white sellout, shawn white smart businessman, Shawn white target
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1 comment:
Shaun White is an amazing snowboarder, that goes without saying. He also is a friendly and upbeat person with unique characteristics, which makes him a perfect marketing candidate.
While there are many other riders out there equally, if not more talented than Shaun, you can't blame the guy for cashing in on his talent.
More power to him, but lets home the second video game is more like Skate haha
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